Anna Li Design & Consulting Ltd - Product design leadership, consulting and mentorship

Anna Li Design & Consulting Ltd

Helping product designers & humans in tech grow through clarity, not burnout.

We help designers, leaders and humans grow by aligning who they are with what they do. Through soulful strategy, career alignment, and team design rooted in truth—not control—we support people and companies in building trust-powered, purpose-driven ecosystems.

What we do Who we work with

We help humans, teams and products grow with clarity & soul.

We're not your typical design or consulting company. We strongly believe that true growth—both for humans and businesses—starts with inner alignment of who they are with what they do. We help individuals and teams uncover their deepest strengths, align with their truth, and thrive in action.

We partner with purpose-driven professionals and businesses ready to move beyond productivity hacks and into powerful, values-based transformation. Because when people are aligned with their personal mission, exceptional results follow—naturally.

We work with

humans who prioritize growth, fulfilment and efficiency

Businesses & Founders

From startups to small businesses, we support leaders who want design leadership, authentic digital presence, and human-centered growth.
Design & Tech Professionals

UI/UX and product designers, design and tech leaders who feel stuck, burnt out, or uncertain about their future. We help you move forward with clarity, confidence, and renewed inspiration in your craft.
Humans Navigating Change

Individuals navigating change, growth, or personal fulfillment. We help you find resilience, joy, and alignment—whether in work, life, or both.

What we do

Through consulting, coaching or mentorship we work with leaders, teams and individuals helping bridge the gap between business efficiency and supporting humans who build it.

Product design leadership, small businesses support, and UI/UX mentorships

design-oriented services

Product design audit & advisory

We take a close look at your product and design processes, offering actionable insights to improve usability, consistency, and impact.
Fractional design leadership for product teams

Need support during a transition or period of growth? We step in to guide your team, keep things moving, and create stability when it’s needed most.
Product design team assessment, alignment and mentorship

We help your design team reconnect with purpose—through honest assessment, strategic alignment, and mentorship that encourages both confidence and collaboration.

Stealth hands-on guidance

Get discreet, behind-the-scenes support on real projects—so you can deliver with confidence while quietly leveling up your skills.
Career transition support

Whether you're changing roles, industries, or stepping into leadership, we help you move forward with clarity, strategy, and self-trust.
Efficiency and fulfilment coaching

We work with you to design a workflow—and a mindset—that supports both creative output and personal wellbeing.

Career alignment, team design, and resilience in change coaching

humans-oriented services

Career alignment consulting for designers, tech builders, and creative humans

We help designers reconnect with what they’re truly here to build—clarifying strengths, values, and soul-aligned direction. Outcomes: confidence, clarity, portfolio alignment, purpose-led positioning.
Aligned team design

We help companies build teams not through top-down control, but by aligning individual missions with the company’s greater vision. Outcomes: trust, ownership, autonomy, reduced burnout, increased innovation.
Aligned leadership consulting

You have the mission. We help you see and build relationships with humans who will make it sustainable. Outcomes: culture coherence, founder clarity, team buy-in, aligned scaling.

For leaders seeking meaning beyond titles and paychecks

We support you in reconnecting with your deeper purpose, so leadership feels fulfilling—not just functional.
For businesses that care about humans who build them

We help you build cultures where people feel seen, supported, and empowered to perform their best.
For humans seeking to reconnect with their path

Whether you're shifting paths, changing careers, or adjusting to a new environment, we help you reconnect with what matters and move forward with grounded clarity.

We future-proof humans in tech to align their true strengths with what they do.

Book an introductory meeting

Why work with us

We know tech, are experienced in design, and we care about the humans involved in both

15+ years designing teams and products in tech

Almost two decades of hands-on experience helping companies shape great products and build teams that can sustain them.

Cross-cultural human-centered leadership

We understand the nuances of working across cultures and always lead with empathy, adaptability, and respect.

Transparent common-sense (no-bs) approach

We believe in honesty and clarity—cutting through noise to focus on what truly matters.

We want things to work without us

Our goal is to empower you with systems and insights that keep delivering value, even after we step away.

We're good with change and tough choices

We don’t shy away from hard conversations or pivots—instead, we help you face them with courage and clarity.

We genuinely care, and hope you do too

We’re invested in your success and wellbeing, because meaningful work happens when people care on both sides.

Founder's story

Anna Lisniak, fractional design director, UI/UX consultant, mentor, and advisor with 19 years of hands-on UI/UX design experience and 12 years of experience managing both creative and cross-functional teams (product management, C-level operations, and executive consulting).

FEEL FREE TO CONTACT US

Email us or schedule an introductory call.

anna@annali.ca

Design & team leadership for SaaS products

Mentorship for product and UI/UX designers

Career alignment & team design

Resilience & alignment coaching for times of change